Hi, I'm Rachel. I'm an experienced freelance art director and designer in Kansas City. I’m passionate about creatively connecting the dots for your business through branding, web design and thoughtful problem solving.
We’ve all been here.
The place where our expectations for a project are carefully scheduled out, everything seems so solid and even a little foolproof. Then reality creeps in. Budgets get reallocated, somebody quits, the shoot location is suddenly unavailable, and things start to feel like they're drifting sideways and the plan needs to pivot at best.
With 14 years of experience, street smarts and marketing savvy in my toolbox, I'm a strategic art director that can lead you through the twists and turns, setbacks and challenges of a project. Bonus points if we can build a partnership and I can integrate into creative teams along the way. I love working directly with clients and small business owners but can also drop into agency teams to lend a hand and guide a project. I’m a great fit for branding, art direction, web design, campaigns, big ideas, and omni-channel needs.
The proof is in the pudding.
Or something like that. Truly, I have had the best clients and one of the most rewarding parts of my job is learning about new industries and different business challenges. I’ve had the privilege to work in the tech industry, for cannabis growers, for start ups, with venture capital firms, in B2B sales, hospitality, in healthcare and pharmaceutical companies, for small businesses, national commodities boards and more.
Here’s some of my recent work.
Element 10
ART DIRECTION | DESIGN | WEBSITE
NTF: Austin
ART DIRECTION | BRANDING | EVENT DESIGN
Covert Extraction
LOGO | BRANDING | PACKAGING | COLLATERAL
Rachel is a talented designer with the mind of a brand strategist. When it was time for my company to update our brand presence, we met with Rachel to discuss our specific needs. Within an hour's time, she fully understood our company's structure and goals and brought several insights to the table. From there, she was able to develop a thoughtful brand presence that not only looks beautiful, but serves our overall strategy as a company. Rachel is an effective communicator who makes the the branding process simple and fun.
— Olivia at Element 10
