Memorial City is a growing multi-use development in Memorial Texas that includes a hospital, apartment buildings, shopping center, community space, restaurants, bars, and local businesses. Yet somehow, the area is known as ‘just a mall.' The property development group was seeking a cohesive branding system that would unify the area and set it apart from competitors. We wanted the brand to feel inviting, but elevated enough to match the top-tier brands that would be anchoring the shopping center.

I art directed and designed all elements of the brand expansion and worked with our client team of 20, their architects, and the property management company to roll out the updated look and feel in a coordinated fashion.